Stage Writes

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Thanksgiving Day Parade gives Broadway marketers an audience of millions

Thanksgiving is not a holiday for Broadway.

With four musicals performing on the NBC broadcast of Macy’s Thanksgiving Day Parade and two performing on the CBS broadcast, the shows and their advertising teams are hoping to reel in future Broadway ticket buyers, while laying the groundwork for national tours.

Spongebob Squarepants

The 'SpongeBob SquarePants' musical will perform at the Macy's Thanksgiving Day Parade. (Photo by Laura Cavanaugh/FilmMagic)

The viewers of the Thanksgiving Day Parade may not be as attentive as those watching the Tony Awards, but the possibility of even a glance by some 25 million viewers is hard to ignore.

“You’re talking about exponentially more eyeballs on your brand,” said Lisa Cecchini, vice president of media at Situation Interactive. 

Click here for the full article published on Broadway.News by Caitlin Huston on November 22, 2017.